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The Issa Brothers’ EG group has announced the acquisition of 52 Kentucky Fried Chicken (KFC) restaurants in the UK from Amsric group for an undisclosed sum.
It revealed the acquired network, across the south and south-west regions, comprises more than 1,600 team members and a mix of “high-quality” drive thru and “traditional” restaurant formats.
The firm has said it benefits from “broad experience” in investing in foodservice development and operations and the group now operates more than 1,600 food-service concessions.
According to EG group, it is set to position as the largest franchisee in western Europe for the KFC brand, which has positioned itself as the “undisputed” market leader in the chicken segment.
Mohsin Issa, CBE and Zuber Issa, CBE, co-founders and co-CEOs of EG group, said: “Acquiring the Amsric portfolio further strengthens our customer proposition and is highly complementary to our existing operations, and our long-term growth plans for our foodservice business.
“The KFC brand has continued to grow in recent years due to its focus on changing customer needs and brand positioning. Even during the pandemic, KFC moved quickly to assess and adapt in order to embrace the rapidly evolving environment.”
The move is the latest acquisition for the group following its successful takeover of Big Four Grocer Asda in partnership with TDR Capital in a £6.8bn deal.
