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Supermarket giant Aldi saw sales soar over the festive period, with sales topping £1bn for the first time.
In the four weeks ended 24 December, total sales increased 7.9% year-on-year.
These “record” results were driven by a strong growth in beer, wine and spirit sales, as well as a “surge” in demand for its premium Specially Selected products and fresh meat.
Total sales of beers, wine and spirits increased 9.2% year-on-year, with the sale of sparkling wine increasing by 14%.
Meanwhile, specially selected and fresh meat products saw a total sales growth of 8% each.
Over the festive period, Aldi also sold 55 million mince pies, 22 million pigs in blankets and over two million Christmas puddings.
Giles Hurley, CEO of Aldi UK, said: “More customers than ever before shopped with us this Christmas because they knew Aldi offered unbeatable value on premium products and the lowest prices on festive essentials.
“Although we saw strong growth across all key categories, sales of our premium Specially Selected range surpassed expectations, as customers snapped up these products for a fraction of the price they would have paid elsewhere.”
Aldi’s record Christmas sales follow news that the retailer’s Christmas advert, featuring Kevin the Carrot and Robbie Williams, was the “most effective” Christmas advert during the period, according to an independent survey from Marketing Week.
