Søstrene Grene turnover jumps 31% to £314m as UK expansion ramps up

Danish homewares brand Søstrene Grene has reported record turnover for the 2024/25 financial year, with turnover rising 31% from £240m to £314m.

Growth was driven by strong international expansion and particularly high performance in the UK, where sales increased 130% year-on-year.

Meanwhile, gross profit increased from £91m to £111m, while profit before tax reached £23m, reflecting a £2.5m adjustment from a new accounting principle.

The privately owned company, founded in Aarhus in 1973 and still run by the Grene family, opened 47 new stores during the year, the majority in the UK and Germany. Looking ahead, Søstrene Grene plans reach a total of 67 openings in 2025 and is targeting 100 stores in total in the UK in 2027.

During the period, Søstrene Grene said it “invested significantly” in strengthening its operations to support long-term growth, which included an £11m Investment in a new SAP system, £12.8m for robotics and equipment at its new logistics centre in the Netherlands and committed over £37m to future logistics investment.

Looking ahead, for the 2025/26 financial year, Søstrene Grene expects turnover to improve between 20–30% and profit before tax in the range of £23–25m. Including franchise operations and VAT, total store turnover is expected to reach £473m for the calendar year 2025.

Group CEO and co-owner Mikkel Grene said: “We are proud to announce another record year, with exceptional top-line growth and a solid result despite major investments and structural changes. The UK has been a major growth driver, and the warm response from British customers has exceeded expectations. Our record-breaking Christmas season was also a key contributor to the results, underlining the growing loyalty of our customer base.”