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Urban Outfitters to open first Trafford Centre store in October

Urban Outfitters to open first Trafford Centre store in October

On this episode of Talking Shop I am joined by Zipline CEO and co-founder Melissa Wong. We discuss how Melissa’s 10 years’ of frontline experience informed her approach to building a SaaS company, the recurring operational frustrations that most head offices still underestimate, and why she believes technology should be designed with the store associate as the primary user. We also explore current trends in store execution and how retailers can bridge the gap between corporate strategy and the shop floor.

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Urban Outfitters will open its first store at the Trafford Centre on 2 October.

The 7,500 sq ft unit will be located on Upper Peel Avenue and will stock in-house brands, global labels, hand-picked vintage items and homeware.

Kate Pearson, director of portfolio leasing at Pradera Lateral, said: “We are excited to welcome Urban Outfitters to Trafford Centre. The brand is a fantastic addition to our diverse retail mix, and we are confident it will resonate strongly with our visitors and drive continued footfall to the centre.

“Peel Avenue has undergone a huge transformation following the opening of Zara, Pull and Bear and new entrant Bershka and Urban Outfitters will complement this retail mix.”

Emma Wisden, president of Urban Outfitters, said: “It’s an exciting time for Urban Outfitters as we have continued to see positive reactions to our product in 2025.

“We are proud to be opening new stores that build on this momentum and offer our customers a unique retail experience. Each store is a carefully considered edit of style, culture, and creativity bringing together our standout proprietary brands, hand-picked vintage products, global brands alongside our unique home and lifestyle products.”

It comes after Urban Outfitters delivered record second-quarter results earlier this year, with sales climbing 11% to $1.5bn (£1.23bn) and net income rising to US$144m (£118m). Growth was broad-based, with retail, wholesale and the Nuuly subscription service all contributing. Comparable sales also increased across the core Anthropologie, Free People and Urban Outfitters brands.

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