Neom appoints new US general manager amid expansion
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Neom Wellbeing is expanding its presence in the United States with the appointment of Amanda Kahn as general manager and senior vice president for the US.
Kahn previously held senior roles at brands including RéVive Skincare, PÜR Beauty, Laura Geller Beauty and Eve Lom.
Most recently, she was senior vice president of global marketing at RéVive, where she oversaw brand strategy, marketing and product development.
Additionally, the British wellbeing brand will now be available in 300 Ulta Beauty stores across the country, following its debut earlier this year. Ulta remains its exclusive in-store retail partner.
Launched in the UK in 2005, the brand offers body oils, bath foams, sleep mists and aromatherapy diffusers, positioned around sleep, stress, mood and energy.
Isabel Malbois, chief executive of Neom, said: “At this pivotal time for Neom Wellbeing, I am delighted to welcome Amanda as our new general manager to lead the next exciting phase of our growth and innovation in the US market.
“Amanda’s strategic mindset, passion for brand building, and deep industry expertise make her the ideal leader to drive our next chapter forward.”
Kahn added: “We’ve entered an era where 84% of consumers say wellness is a top concern. Neom can be there to support consumers with mini moments of wellness targeting better sleep, less stress, mood boost and more energy.”
