Currys to expand its B2B division

Currys is rebranding and expanding its business-to-business (B2B) division in a move to capture a greater share of the UK’s small business technology market.

The retailer has relaunched Currys Business and opened three new business hubs in Stevenage, Solihull and Exeter, taking the total to 57 nationwide. A further three are planned this year. Each hub, located within a Currys store, offers small and medium enterprises (SMEs) tailored consultations, business pricing, 30-day payment terms and services such as onsite IT installation.

Currys said its B2B arm had gained 75,000 new customers in the past year. The UK has 5.5 million SMEs, representing more than 99% of all businesses and generating £2.8trn in annual turnover. Research suggests the most innovative SMEs spend 48% of annual revenue on technology, with 45% aiming to boost productivity and 44% to future-proof operations.

The company said face-to-face service remains a “key differentiator” from online competitors such as Amazon Business. Alongside its hubs, Currys runs a contact centre staffed by business specialists offering advice on cost savings, broadband and mobile contracts, troubleshooting, and recycling old technology.

Chris Williams, director of Currys Business, said: “Small businesses are facing huge cost pressures, looking to save money wherever possible which is where the expertise of Currys Business colleagues can really make a difference. After 30 years supporting businesses, we’re perfectly positioned to become the UK’s one-stop-shop for SMEs who want technology solutions, services and support delivered with human expertise.”

Currys Business also provides lifecycle services including delivery, installation, configuration and secure disposal of IT assets, with certification for data protection compliance. The company is promoting AI-enabled technology for SMEs, citing research that suggests generative AI adoption could deliver £78.1 billion in productivity gains to the UK economy by 2035.