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Asos has announced the appointment of director of group finance, Aaron Izzard, as chief financial officer and executive director, effective from 1 July.
He will succeed current chief financial officer Dave Murray, who is stepping down to pursue other opportunities. Murray will remain with the online fashion retailer for a handover period to support the transition.
The change comes as Asos shifts its focus from financial turnaround to long-term operational execution and strategic growth.
Izzard has more than 20 years of experience in senior finance roles across the retail and ecommerce sectors. Since joining Asos, he has led a cost-efficiency programme and helped reshape the company’s resource allocation, aligning investments with strategic priorities. He also played a key role in the group’s refinancing.
José Antonio Ramos Calamonte, chief executive of Asos, said: “Now is the time to further strengthen our focus on delivering sustainable, profitable growth and better customer experiences. Aaron has a strong track record of delivering operational efficiency and strategic thinking which will be key to continuing our successful transformation. I am confident that his experience and skills will be a great asset as CFO in the next phase of our journey.
“Dave has played an important role in helping lay the foundations for the next phase of our journey, having successfully overseen our refinancing and stock reduction. We are a significantly stronger and more resilient business than when he joined and I would like to express my sincerest appreciation on behalf of all Asosers.”
Jørgen Lindemann, chair of Asos, added: “I am pleased to welcome Aaron to the board as chief financial officer. We have been impressed with his ability to drive change at speed and are excited to see him continue the great work he has been doing, with his deep knowledge of Asos’ operations. This transition underscores Asos’ commitment to long-term strategic execution and value creation.
“On behalf of the board, I would like to thank Dave for his hard work and contribution to Asos and we wish him the very best for the future.”
