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ProCook has seen its total revenue increase by 17.8% to £15.5m during the 12 weeks ended 30 March 2025.
Retail revenue increased by 14.7% to £9.6m benefitting from like-for-like growth of 1.9% – the seventh consecutive quarter of positive like for like growth.
Meanwhile, e-commerce revenue increased by 23.4% to £5.9m, reflecting like-for-like growth of 19.9% driven by increased traffic and average spend year on year, and sales on the relaunched Amazon UK marketplace contributing 3.5% points of growth.
The kitchenware brand opened three new shops in Q4 bringing the total to 12 openings in the year.
The retailer outperformed the UK kitchenware market by 10% points during the quarter.
Lee Tappenden, chief executive officer, said: “We have delivered a strong full year trading performance, with momentum building as we moved through the year. Our successful store opening programme, electrical range expansion and improved promotional and seasonal offerings, combined with enhanced marketing and customer experience, have enabled us to significantly outperform the market.
“Whilst we are mindful of the geopolitical backdrop, our momentum is underpinned by record active customers and customer acquisition, and expansion of our store network, as we benefit from the delivery of our strategic priorities and responsible investment in areas that will support profitable growth. We are, therefore, confident in making good progress towards our medium term ambitions of 100 stores, £100m revenue and 10% operating profit margin.”
