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AllSaints has announced the opening of its first store of 2025 in Birmingham’s Bullring, a shopping and dining destination located in the heart of the city.
The new store spans 3,207 sq ft, spread across two floors, and is located on the upper level of the Bullring, in a site previously occupied by Ted Baker. It replaces AllSaints’ former single-storey Bullring store, which was located on the shopping centre’s ground floor.
The new store offers an extensive selection of products for both men and women, including apparel, handbags, footwear, accessories, jewellery and fragrance. Located in a more prominent position within the Bullring, the new store features a wide range of apparel across both women’s and men’s ranges, providing a broad, diverse product offering for Birmingham shoppers.
The store’s design features a double-heighted shop front and has been fitted out in line with AllSaints’ new store design concept, first launched in Los Angeles in 2024, which brings a “lighter, more open aesthetic” while staying true to the brand’s industrial roots.
The Birmingham Bullring store opening marks the latest development in AllSaints’ ongoing global expansion strategy and follows recent UK store openings including London Bridge, Trafford Centre (Manchester) and two stores in Glasgow. These additions take AllSaints’ total store count to approximately 300 directly operated outlets across the world.
Frankie Mallinson, AllSaints’ global retail director, said: “We are thrilled to unveil our brand new Birmingham Bullring store. Our teams have worked tirelessly to transform the space into one that embodies AllSaints DNA at every turn. From our signature Singer sewing machines to the custom, AllSaints-embossed leather furniture, every detail has been carefully considered to create an unforgettable customer journey that feels undeniably AllSaints.
“All the work we’ve put into this new store reflects our commitment to providing an unparalleled shopping experience for our customers, while staying true to the essence of our brand. I am incredibly grateful to our immensely talented field and store teams, whose dedication has been instrumental in bringing this vision to life. We can’t wait to welcome both long-standing and new customers into our new Birmingham home.”
