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Rituals has announced that it posted revenues of €2.1bn (£1.78bn) in 2024 driven by an organic growth of 21% across all sales channels and countries.
Alongside this, the company opened 241 stores across the world, an average of 5 stores per week.
Key highlights include the opening of its first store in Japan, alongside new locations in Malaysia, Singapore, Thailand, and mainland China.
The company also plans to open another 243 stores worldwide focussing on keeping momentum in Europe while expanding the brand in Asia.
Alongside this the company was recertified for the prestigious B Corp certification and also launched its 10% profit pledge.
Profit pledge is an initiative that officially launches this year in which Rituals will commit 10% of its net profit of the previous year to support the wellbeing of people and planet.
As part of this the company has announced three new partners; War Child, Blue Marine Foundation and National Geographic Pristine Seas.
