Seasalt Cornwall sales jump by 10% over Xmas season
The retailer’s partnerships are part of its international expansion strategy, and represented 10% of Seasalt’s generated sales during the period
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Seasalt Cornwall has reported that total sales rose by 10% across its website, physical stores, marketplace partners and wholesale channels during the five-week period to 28 December 2024 compared with the same period last year.
According to the clothing retailer, every one of its trading channels has set new records for the Christmas season.
Online sales were strong throughout the festive period and came in at 6% above 2023 figures, setting another “record-breaking” result for Seasalt.
The retailer’s bricks-and-mortar stores also had their third consecutive Christmas of record sales, with revenues rising 3% overall compared with the same time in 2023.
Seasalt’s partnership with the likes of M&S, Next, Zalando and Nordstrom has resulted in a “particularly” noteworthy Christmas performance, with sales jumping by 46% on the year prior.
The retailer’s partnerships are part of its international expansion strategy, and represented 10% of Seasalt’s generated sales during the period.
Jon Lewis, chief trading officer at Seasalt Cornwall, said: “We are very pleased to see all of our main sales channels perform so well over the festive season, with healthy year-on-year growth across all three. During the Black Friday trading period we reported our most successful day ever online.
“The big product category winner for us was Knitwear, our customers were resoundingly positive about the collection and that was evidenced through very strong sales in the run up to Christmas. Our trading results reflect our customers’ reaction both to our full-price product ranges and our Black Friday and end-of-season sales promotions.”
Paul Hayes, CEO of Seasalt Cornwall, added: “Sales have been strong across the year and throughout the key festive trading weeks in 2024, building on our previous success, in spite of the current economic environment and decline in high street footfall seen across the UK. Here at Seasalt, like all retailers, we anticipate significant cost pressure in the upcoming months, particularly with the impact of the Chancellor’s Autumn budget statement.
“We will also continue to progress our expansion strategy for 2025, including our store opening programme, both in the UK and the US, and develop our strategic partnerships, putting us in the best possible position to realise our growth ambitions for the year ahead.”
