Carhartt WIP, Ronning and Blackhorse Lane Ateliers open shops in Soho

Lifestyle apparel brand Carhartt WIP, fashion retailer Ronning and craft jean maker Blackhorse Lane Ateliers have all opened new stores in Soho, London.

Carhartt WIP has launched its new 4,000 sq ft flagship, relocating from 72-74 Brewer Street into a larger unit in the same street at 33-35. The store has a minimalist interior designed by creative director Salome Faeh and Milan-based architect Andrea Caputo, and stocks a range of seasonal men’s and women’s collections, gadgets, accessories and special collaborative projects.

Making its permanent physical store debut, London-based menswear retailer Ronning has opened its 900 sq ft flagship location at 2 Berwick Street. The brand focuses on delivering the “highest quality” clothes that are made to last, creating cross-seasonal collections designed to be worn all year round.

Lastly, Blackhorse Lane Ateliers now operates from a 1,100 sq ft store at 96 Berwick Street. 

William Oliver, retail leasing director at Shaftesbury Capital, said: “Soho remains the top choice for brands looking to make their mark in physical retail, which means we can deliver debuts and flagship stores not found anywhere else and build an unmatched visitor experience. These three new openings complement the exciting retail mix which underpins Soho’s ongoing appeal.”