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Aldi recorded its best Christmas ever in 2024 with sales topping £1.6bn in the four weeks to Christmas Eve.Over the period, total sales rose by 3.4%, while seasonal Christmas products rose by 10% year-on-year and its Specially Selected range rose by 12% compared with the same period in 2023.
Aldi also saw strong sales of fresh British products over the festive season, with a record 350,000 fresh British turkeys sold, more than 400 tonnes of British beef, and almost three million British Brussels sprouts.
Aldi UK CEO, Giles Hurley, said: “We dropped hundreds of prices last year as part of our ongoing mission to make outstanding quality, affordable food accessible to everyone.
“Our offering of outstanding quality British products at unbeatable prices was a winning combination yet again this Christmas as customers wanted to celebrate in style after an uncertain year, but with more challenges ahead, they wanted to do it without breaking the bank.
“As we look ahead to the new year, which for many will mean the prospect of living costs rising again, many families will be nervous about what 2025 holds. Against this background, our mission remains clear: we will not only remain the UK’s lowest-priced supermarket, but we will ensure the price gap between ourselves and the traditional full-price supermarkets is as big as ever.”
He added: “Because with so much uncertainty, what our customers want to know is that whatever they need, they will make significant savings, week in, week out, by shopping at Aldi.”
