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Brompton profits plunge 99% in ‘tough year’

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On this episode of Talking Shop, we are joined by Sammy Allanson, Client Partner Lead for the North of England at business change and transformation specialist Sullivan & Stanley. We break down why the North is one of the UK’s most critical retail growth engines - and why conquering it requires deep local credibility rather than superficial corporate visibility exercises.

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Brompton has revealed its profits plunged 99% to just £4,602 in what its managing director called a “tough year” in a sector that is battling excess stock.

According to its most recent accounts filed with Companies House, it comes as sales fell 5.2% to 5.3% to £122.6m as it sold 8.2% fewer bikes than it did the year before.

The foldable bicycle manufacturer also saw higher operating costs, which increased 15% to almost £63m related to staff and marketing costs.

Brompton confirmed that as of 31 March 2024, it had net assets of £65.1m, up from £49.4m the previous year, primarily due to a cash injection from an equity fundraise in May of 2023.

Speaking to The Guardian, Brompton MD Will Butler-Adams warned that the sector is unlikely to recover in 2025 and will continue to face the problem of excess stock.

He said: “The industry is still in turmoil and will not get better this year. It will not be as bad as 2024 but there is still excess stock.”

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