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Makeup, fragrance and skincare brand Charlotte Tilbury is set to open an upsized flagship store in Covent Garden next year, following the success of the destination.
Charlotte Tilbury’s renewed commitment to Covent Garden, where it opened its first-ever store in 2015, will relocate from its existing neighbourhood boutique to a larger, more prominent anchor unit on the corner of the Royal Opera House and James Street.
Triple the size of its original James Street store footprint, the new 4,300 sq ft UK flagship store will offer shoppers an increased range of skincare, makeup and fragrance, as well as the opportunity to receive expert advice from Charlotte Tilbury’s pro make-up artists.
The new shop will also reveal Charlotte’s world-first Skin Spa, which will debut a premium service menu consisting of four facial treatments, exclusive to Covent Garden. In store beauty experts will be on hand to help shoppers identify their perfect skincare routine, and the store will also feature the brand’s first Pillow Talk Bar, an immersive play table dedicated to the franchise.
Charlotte Tilbury, founder, said: “Darlings, you are all invited to experience my immersive world-first beauty wonderland in Covent Garden! This really is the beauty store of the future – it has education, futuristic tech, instagrammable moments, themed worlds and bookable areas! Everyone will walk out of this beauty universe feeling like the most beautiful and confident version of themselves!”
Michelle McGrath, executive director of Shaftesbury Capital, added: “Charlotte Tilbury has been a cornerstone of Covent Garden’s beauty offer since it opened in 2015, so we are delighted to announce that it will be strengthening its presence further with this latest upsize and relocation.
“The continual investment demonstrated from the beauty powerhouse is evidence of the strong collaborative approach between Shaftesbury Capital and our partners, and cements Covent Garden’s position as a leader in the UK beauty and wellness landscape.”
