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Boots’ app and website repeatedly crashed during its “biggest ever” Black Friday sale this week.According to The Telegraph, customers complained that they had been locked out of Boots’s website yesterday (12 November), while others said its app was failing to load.
The website reportedly crashed for around 30 minutes before coming back online, although some customers continued to complain of issues for several hours.
Some were shown a message admitting the service was “rather busy with Black Friday shoppers” and telling them they had been “temporarily placed in a virtual queue”.
On X, previously Twitter, Boots customer service staff told shoppers: “We are currently experiencing some issues with the system and we are looking into it. In the meantime please keep refreshing or call us so an adviser can place the order for you.”
A spokesman for Boots told The Telegraph it had experienced “extremely high demand” on its website.
They added: “To manage demand, a temporary queuing system was put in place for a short period of time. The site quickly returned to normal.”
The outage came during what Boots has called its “biggest ever” Black Friday sale in the lead up to 29 Nov, when the official shopping event takes place.
Boots has been approached for comment.
