LDO secures French Connection and Rituals stores

The outlet shopping destination in Wembley Park, London Designer Outlet (LDO), has announced the arrival of French Connection and Rituals. 

Having agreed a three-year lease, French Connection has opened a 1,919 sq ft store, while Rituals is set to open its latest 2,434 sq ft store at the end of October after signing a 10-year lease. 

Both stores will be located on Level 1 and will complement LDO’s existing array of retail brands such as Levis, Boss, Nike, Tommy Hilfiger and Calvin Klein which will be adjacent to the new arrivals.

The signing of French Connection and Rituals comes after LDO reported a record breaking August, with sales growing by 12.5% year-on-year, exceeding £10m. 

This was LDO’s strongest-ever sales performance outside of December, and follows a “blockbuster” summer when sales reached almost £29m across June, July and August thanks to a series of major shows and events taking place at Wembley Stadium. 

Matt Slade, retail director at Quintain, said: “It is great to welcome two more high-quality brands to LDO as we continue to diversify our retail offering. Having a diverse mix of leading international brands who continue to invest in their stores to enhance the shopping experience for customers is why LDO retailers continue to report such strong sales figures.

“To ensure we continue to attract shoppers from across London and beyond, we hope to announce further new arrivals in the coming weeks to both our retail and F&B line ups as we strengthen our position as London’s outlet powerhouse.”

LDO attracts over 5.5 million visitors per year and sits at the heart of Wembley Park, which has a footfall of 16.4 million per year made up of residents, office workers, day visitors and event goers.