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Mint Velvet, the British womenswear brand, has opened its new boutique and debut Milton Keynes location, within centre:mk’s premium Silbury Arcade.
Spanning 2,100 sq ft, the store offers Mint Velvet’s latest collection of womenswear footwear, and accessories.
Designed by London-based StudioJill, the interior reflects the brand’s “distinct relaxed glamour identity”.
This city debut builds on the centre’s first-class womenswear selection, joining premium brands such as Reiss, Jigsaw, Phase Eight, and The White Company, alongside Mango and H&M.
The opening of Mint Velvet follows the recent success of centre:mk’s Fashion Weekend, which showcased the latest looks and trends from the centre’s quality line-up of brands to over 113,600 visitors.
Kevin Duffy, centre:mk’s centre director, said: “With a large affluent catchment area, this new Mint Velvet’s Boutique is a welcome addition to our premium offer which further enables us to cater to our customers’ demand for premium womenswear. The opening of Mint Velvet’s city debut reflects the brand’s confidence in our centre and further reinforces centre:mk’s status as a leading UK shopping destination in the region and beyond.”
