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The Entertainer has completed a major roll-out of more than 850 brand-new toy shops within Tesco stores as part of its new partnership.
The toyshop’s significant expansion across 861 large Tesco stores in the UK and Republic of
Ireland was achieved in just eight months.
The roll-out involved over 4.5 million toys being delivered to stock the new concessions.
To support this growth, The Entertainer has opened a brand-new distribution centre which
has played a pivotal role in stocking the in-store concessions.
In addition, the partnership has enabled significant growth for a number of brands in the
Teal Group portfolio, which includes The Entertainer.
Andrew Murphy OBE, group CEO said: “Over the past eight months, we have successfully rolled out The Entertainer Toy Shop across more than 850 Tesco stores and I couldn’t be prouder of our teams and the great work they’ve done. Just as importantly, we’re all hugely appreciative of the support we’ve had from colleagues across Tesco throughout the year.
“This roll-out has significantly increased our retail footprint in the UK and Ireland – putting
over 90% of the UK’s shoppers within easy reach of our unmatched toy offer. The speed and
impact of this growth is a testament to our team’s agility, attention to detail and a deep
understanding of customer needs. “
He added: “Our partnership with Tesco is the biggest and most important step we’ve taken in expanding our unique ‘Toy Box’ retail solution for multi-category retailers, but we look forward to on-boarding further retail partners, at home and abroad, in the coming months.”
