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WHSmith to open 37 Toys’R’Us ‘shop-in-shops’

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On this episode of Talking Shop, we're joined by Dan Cate, CEO and Founder of SoldThrough. Dan is a heavyweight retail executive who has spent decades steering the merchandising and digital operations of America’s most iconic retail institutions, from Saks Fifth Avenue and Bloomingdale’s to Century 21 and Lord & Taylor. Today, through his platform SoldThrough, Dan helps international fashion brands cross the Atlantic and crack the notoriously brutal U.S. retail landscape. We break down his journey from the shop floor to the C-suite, the operational indicators that prove a brand is truly ready for international expansion, and how to navigate a fragmented American market without destroying your margins. We also discuss how to balance localised inventory with central efficiency, and the one non-negotiable metric that tells you a product has found genuine market fit.

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WHSmith has announced that it is set to open 37 new Toys“R”Us outlets inside its stores.

It comes after the retailer opened 39 locations resulting in 76 shop-in-shops in total across UK high streets.

The next round of Toys“R”Us openings from WHSmith will start on Saturday 28 September,
with Bexleyheath, Eastbourne and Southampton the first new stores to open their doors.

WHSmith will then continue to open an average of three Toys“R”Us shop-in-shops every
week in the build up to Christmas.

The retailer will open stores in places such as Bath, Cardiff, Chipping Norton, Weymouth and Scarborough.

Sean Toal, managing director WHSmith High Street said: “Nearly 40 years ago
Toys“R”Us first came to the UK, and we take great pride in being the steward of this muchloved brand in the UK.

“We’ve had queues around the block for many openings in the last year which tells you just how much people are loving seeing Toys“R”Us back again. But our job isn’t done yet, and I’m pleased to be bringing the magic of Toys“R”Us to even more customers over the coming months ready for the best time of year – Christmas!”

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