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On this episode of Talking Shop, we are joined by Sammy Allanson, Client Partner Lead for the North of England at business change and transformation specialist Sullivan & Stanley. We break down why the North is one of the UK’s most critical retail growth engines - and why conquering it requires deep local credibility rather than superficial corporate visibility exercises.

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Luxury multi-brand digital platform, Mytheresa, has reported that net sales rose by 9.8% to €840.9m (£709.7m) for the year to 30 June after its fourth quarter performance drove “significant” improvements in the second half. 

Gross merchandise value at the group also rose by 7.1% to €913.6m (£771m) compared to the same period in 2023. 

During the year to 30 June, the German retailer also reported an adjusted EBITDA of €25.8m (£21.7m), with an adjusted EBITDA margin of 3.1%.  

Mytheresa’s fourth quarter saw the accelerated profitability on adjusted EBITDA compared to the year before, as well as its continued growth in the US market, a “record” high AOV, and “excellent” customer satisfaction scores. 

In addition, net sales in the fourth quarter rose by 9.7%, which led to a “significant” boost in overall profitability for H2 of FY24, with an adjusted EBITDA margin of 4.3% compared with 1.7% in the first half.

Michael Kliger, CEO of Mytheresa, said: “We are very pleased with our performance in the fourth quarter as it drove the continued very positive momentum for Mytheresa in H2 of fiscal year 2024 with double-digit growth and almost doubling of profitability compared to prior year. We are very pleased with our full fiscal year 2024 results.”

For the full fiscal year, ending 30 June 2025, Mytheresa anticipates gross merchandise value and net sales growth in the range of 7% and 13%, as well as an adjusted EBITDA margin in the range of 3% and 5%. 

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