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Frasers Group has announced it has agreed a multi-year partnership with THG which includes Frasers acquiring THG’s luxury brands business including Coggles.
Alongside this, THG will integrate the Frasers Plus credit offer into its Ingenuity platform.
This agreement marks the first Frasers Plus partnership with an external partner.
Frasers Group will also benefit from THG’s courier management services to drive the efficiency and performance of Frasers’ Australian fulfilment and logistics operations.
Furthermore, a curated range of Myprotein products are also set to be launched in-store at Sports Direct, including the Hyrox x Myprotein range.
Michael Murray, CEO Frasers Group, said: “Today we are pleased to announce a new strategic partnership with THG, which includes launching our consumer credit and loyalty proposition, Frasers Plus across the THG Ingenuity platform.
“This is an exciting step towards our Frasers Plus ambitions as we look to expand its offering across additional third-party platforms. We are looking forward to working with the THG team and unlocking further benefits for both businesses.”
Matthew Moulding, CEO of THG, added: “We are delighted to be partnering with Frasers Group across a broad range of initiatives, in particular bringing Frasers Plus to consumers shopping with Ingenuity clients, as well as to our own retail sites including Lookfantastic, Cult Beauty and Myprotein.
“Our luxury brand portfolio including Coggles has grown from a standing start eleven years ago, and we are eager to watch it develop further as an Ingenuity client. The success of Coggles has only been possible through the hard work and dedication of THG’s luxury team, to whom we all want to extend our thanks and gratitude.”
