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Pashley Cycles has appointed Andy Smallwood as its new chief executive with effect from 3 June.
Smallwood joins Pashley Cycles with over two decades of experience in the cycle industry.
He previously worked as chief executive for seven years at Ribble Bikes and prior to that as managing director of Boardman Bikes.
He was also appointed as senior product manager at Halfords.
In his new role, Smallwood will work closely with Adrian Williams, chairman of Pashley and the team to define the strategic direction for the group’s business and brand.
Williams said: “I am delighted to welcome Andy onboard. From my first meeting with Andy, it was clear that we shared the same passion for product design, brand integrity and company culture and as we forge ahead – his breadth of experience, strategic and commercial insight and creativity will be invaluable to the Pashley business as we accelerate our forward journey, further developing our customer and product proposition and the Pashley brand.”
