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Lidl GB has announced that it is increasing pay for hourly-paid colleagues to a minimum of £12.40 across the country, up from £12, marking the third time it has increased staff pay in the past year.

In London, colleagues will see entry level pay rise to £13.65, up from £13.55. The new base rate represents an investment of over £2.5m, following a £37m investment in March 2024, as well as an £8m raise in September 2023, bringing the total investment in pay over the past 12 months to nearly £50m.

Lidl has grown from a single store in 1994 to a network of over 960, and now has over 32,000 employees in Britain.

Lidl said its hourly pay rates for colleagues also increase with length of service, with pay reaching £13.00 nationally and £14.00 within London.

The investment follows record trading and market share gains over the Spring period, with Lidl’s market share now standing at 8%.

Ryan McDonnell, CEO at Lidl GB, said: “As we continue to expand, we are welcoming more customers and attracting more colleagues into the business every day. It’s absolutely right, therefore, that we continue to offer industry-leading pay.”

Stephanie Rogers, chief human resources officer at Lidl GB, added: “The critical role that our colleagues play in driving our growth is always front of mind for us, which is why we’re committed to offering extremely competitive pay alongside a raft of other benefits. We want to continue to support and strengthen the teams that run our stores and warehouses every day, whilst attracting the best new talent. This latest investment helps us to do just that.”

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