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Aldi seeks input from public to find new locations

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On this episode of Talking Shop we are joined by Peter Cross, customer service expert and co-author of Start With The Customer. With over 30 years at the crossroads of retail, brand and customer insight, Peter shares the moments that shaped his thinking, the patterns he sees in winning organisations, and the mistakes those that are struggling keep repeating. We also dig into his golden rules of service, building real service culture, employee engagement, and one simple change retailers can make tomorrow to impress customers.

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Aldi has launched a new nationwide initiative to pinpoint “prime” locations for new store openings.

Recognising the invaluable input of its customers, the UK’s fourth-biggest supermarket is calling on the nation to help it identify where in Britain needs new Aldi stores most.

The areas which have the most suggestions will then be considered as part of Aldi’s commitment to build hundreds of new stores across Britain.

The retailer currently has more than 1,000 stores and is committed to continuing towards its long-term target of over 1,500 stores across the UK.

Aldi is asking for suggestions to be submitted by 31 May, with the supermarket planning to update customers on the results and its latest priority “wish list” later this year.

Jonathan Neale, managing director of National Real Estate at Aldi UK, said: “We want to make high-quality food accessible to all, but there are still some areas that either don’t have an Aldi or have potential for more stores.

“We’ve identified some key places where there is demand for more stores already, but now we are calling on the public to share their views. This will be used to help inform our property search over the coming years.” 

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