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Matalan welcomes 17 new third-party brands

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On this episode of Talking Shop I am joined by Zipline CEO and co-founder Melissa Wong. We discuss how Melissa’s 10 years’ of frontline experience informed her approach to building a SaaS company, the recurring operational frustrations that most head offices still underestimate, and why she believes technology should be designed with the store associate as the primary user. We also explore current trends in store execution and how retailers can bridge the gap between corporate strategy and the shop floor.

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Matalan has expanded its range by launching 17 new third-party brands within womenswear, menswear, kidswear, homeware and gifting, as well as extending the range of sizes available across hundreds of lines.  

Among the new brands are Mountain Warehouse, Regatta, BRITBAG Luggage, Threadbare, Brave Soul and ToeZone. 

In addition, with the launch of St Moritz, Brushworks and Bomb Cosmetics, among others, beauty brands will now be available on Matalan’s website for the first time. 

Available exclusively online, the new brands will sit alongside Matalan’s existing roster of third-party brands, including the 10 it launched in December 2023.  

Following customer feedback, Matalan also extended the range of sizes available across hundreds of ranges in-store and online. 

Matalan now offers over 800 womenswear options up to a size 22 in-store and online, across all categories including dresses, trousers and jumpers. In addition, customers can now shop 150 options up to a size 28 online. 

The retailer has also introduced more choices across its men’s range, with new third-party brand Duke Clothing offering lines up to 8XL.  

Ali Jones, chief customer and omnichannel officer at Matalan, said: “It has been a busy start to the year at Matalan – we’ve invested £35m to reduce prices, launched a GenAI tool in the UK as a ‘retail first’, unveiled a new brand platform, and today announced the addition of 17 new brands to our roster as well as a significant extension to our range of sizes.

“Customers are at the heart of every decision we make at Matalan and we are always listening and always evolving. So it’s moments like these that make us proud to remove barriers, expand our offering and demonstrate greater inclusivity, which only strengthens our commitment to bring customers better choice, style, and value.”

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