Ikea introduces new round of price cuts ahead of Easter

Ikea has announced its next wave of price cuts on hundreds of its most popular items ahead of the Easter holidays, to provide customers with a more affordable life at home.

The group is passing on £125m in savings as cost pressures ease out. As a result, 400 items are reduced across its living room, bathroom, bedroom categories, and more.

The move is a part of the retailer’s ongoing roll out of new, lower prices for hundreds of products, which started in January with a permanent price adjustment for 1,500 products.

Shoppers will be able to purchase some of the retailer’s best-selling items, like Billy bookcases, which are now reduced from £199 to £150, and Brimnes and Malm bed frames, which are now up to £60 cheaper. According to Ikea, this will “increase affordability for customers in what is still a difficult financial climate for many”.

Earlier this year, the retailer announced it had experienced improvements to purchasing goods costs in 2023, enabling it to increase affordability on thousands of items.

Michaela Quinlan, chief commercial officer at Ikea UK and Ireland, said: “At Ikea, our aim has always been to ensure our items are as affordable as possible for as many people as possible. The next wave of New Lower Prices represents the next phase in our commitment to restore more affordable pricing on our most in-demand ranges – passing on savings to help customers’ budgets stretch further.”