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Leicester-based streetwear brand Hype has announced the departure of co-founders Liam Green and Bav Samani less than a year after its pre-pack rescue.

Hype entered into administration on 31 March 2023 due to falling sales and tackling excess stock post-Covid.

Carl Jackson and Kelly Mitchell of Quantuma Advisory were appointed as joint administrators and the group was acquired by Birmingham-based investor Sarjan Dulai.

Hype has now appointed Mike Thompson as its new chief executive officer and Shireen Saloojee as the new chief operating officer.

In a post on LinkedIn, Hype said: “After a remarkable 12-year journey, Liam and Bav, the founders of Hype, have decided to step down from their roles. Initially, they remained on board after the business was sold, ensuring a smooth transition for the new owners.

“As we reach the one-year anniversary of the change in ownership, Liam and Bav have made the heartfelt decision to embark on new ventures. Their dedication and commitment to Hype have undoubtedly left a lasting impact on the company’s success.”

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