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Luxury footwear brand, Moda In Pelle, has launched its Spring/Summer 2024 collection, which features “trendsetting” sports-luxe styles ahead of the Paris Olympics that are taking place later this year.
The collection, which is at the centre of the retailer’s ‘Game On’ campaign, was inspired by styles seen on the SS24 runways last year and offers Mary Janes, loafers, lace-up boots and pumps.
Featuring a clean colour story of creams and whites with denim textured styles, the collection embraces “an elevated retro feel that captures a chic twist on athleisure”.
The campaign was shot in Lanzarote with a creative nod to Wes Anderson, promising a season of elevated experiences.
Kate Ferguson, creative manager of Moda In Pelle, said: “We wanted to hone in on the styles hot on runways last year and the trends forecasted to be big this year. The athleisure movement is huge right now but we wanted to stay true to our brand and our customers.
“This collection perfectly encapsulates opulence tied with wearable sporting chic. Think brunch by the tennis courts or sipping Pimms at Wimbledon – there are styles for all occasions. Juxtaposing textures and fine detailing alongside a clean colour story, from rich creams and whites to bold denim hues, we’ve definitely elevated the game.”
In addition, the brand has launched its secondary campaign ‘Hey Cowboy’ to leverage the popular Western trend set to be sticking around for the foreseeable future.
