Waitrose invests £30m in price cuts

Waitrose has announced that it is cutting prices by another £30m on hundreds of everyday own brand products.  

The price cuts begin today (14 February) on over 200 lines including British meat, fruit and vegetables, store- cupboard staples and products sold on our popular fresh food counters, with more price cuts to follow this spring.

Customers will benefit from hundreds of products including essential and duchy organic products being lowered by 8% on average, with the dairy, fish, meat and poultry, ready meals and frozen lines being lowered by 10% on average. 

James Bailey, executive director for Waitrose said: “This £30m investment in new lower prices demonstrates our continued commitment to offering our customers the best value for money without compromising our unique, high quality food sourced to industry leading animal welfare standards.

“We’ve chosen to lower the prices of hundreds of popular products including fresh, frozen and store-cupboard staples, as well as meat and fish on our fresh food counters to make a real difference to our customers’ baskets.”

Bailey added: “In addition to this investment in price we’re constantly looking at new ways to offer customers great value such as free coffee, money-off vouchers, and lowering prices when costs fall as inflation comes down. 

“In January, we offered over 1,000 promotions in our ‘Great Savings’ campaign, we’ve already lowered the prices of nearly 200 branded products this year, and our £20 Valentine’s meal deal offers amazing value (up to £19.40 of potential savings) with more choice than ever before.”