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Poundland to begin refurbishing 11 former Wilko stores
Image: https://www.pepcogroup.eu/about-us/our-brands/

Poundland to begin refurbishing 11 former Wilko stores

On this episode of Talking Shop, we're joined by Dan Cate, CEO and Founder of SoldThrough. Dan is a heavyweight retail executive who has spent decades steering the merchandising and digital operations of America’s most iconic retail institutions, from Saks Fifth Avenue and Bloomingdale’s to Century 21 and Lord & Taylor. Today, through his platform SoldThrough, Dan helps international fashion brands cross the Atlantic and crack the notoriously brutal U.S. retail landscape. We break down his journey from the shop floor to the C-suite, the operational indicators that prove a brand is truly ready for international expansion, and how to navigate a fragmented American market without destroying your margins. We also discuss how to balance localised inventory with central efficiency, and the one non-negotiable metric that tells you a product has found genuine market fit.

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Poundland has announced it will begin a major makeover of 11 former Wilko stores in the next few weeks, after acquiring Wilko stores in the administration process.

The first former Wilko stores to be refurbished will be located in Leigh, Peterlee and Ammanford, with the work due to be completed by 27 January.

By 5 February, makeovers will also be completed in former Wilko stores in Worcester, Leicester, Greenock, Stevenage, Chepstow, Thornaby, Hull, and Bicester.

As part of the transformation, the stores will also get fresh new signage, while staff areas will also receive makeovers to “make them the best places to work”.

While the work undertaken will vary from store-to-store, Poundland said each store will be “the best and most up-to-date” once finished. 

Each refurbished store will offer customers a comprehensive range, including chilled and frozen food, and the very latest clothing and homewares ranges from Poundland’s parent company Pepco. All 11 former Wilko stores will also be reconfigured to offer more baby and kids clothing. 

Darren Kay, retail director at Poundland, said: “Customers have reacted positively to the re-opening of these former Wilko stores as Poundlands in 2023, but as we said at the time, each was only beginning their Poundland journeys.

“Through this new investment, we’ll give each of these stores a top-to-bottom makeover to make them the best Poundland stores they can be.”

He added: ”I’d like to thank customers for bearing with us as we make changes in these stores and we can’t wait to re-launch them over the next few weeks.”

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