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H&M

H&M makes U-turn over in-store return fee

On this episode of Talking Shop, we're joined by Dan Cate, CEO and Founder of SoldThrough. Dan is a heavyweight retail executive who has spent decades steering the merchandising and digital operations of America’s most iconic retail institutions, from Saks Fifth Avenue and Bloomingdale’s to Century 21 and Lord & Taylor. Today, through his platform SoldThrough, Dan helps international fashion brands cross the Atlantic and crack the notoriously brutal U.S. retail landscape. We break down his journey from the shop floor to the C-suite, the operational indicators that prove a brand is truly ready for international expansion, and how to navigate a fragmented American market without destroying your margins. We also discuss how to balance localised inventory with central efficiency, and the one non-negotiable metric that tells you a product has found genuine market fit.

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H&M has recently decided not to charge customers a processing fee of £1.99 for online returns made in store, according to the BBC.

Last week it was reported that customers were to pay the fee in order to return parcels both in store and online. 

Now, the retailer has updated its website stating that “there will be no return fee for any parcels returned in store.”

However, non-H&M members who return items online will still have to face the £1.99 fee, which will be deducted from the refund. 

H&M is not the only retailer to have introduced return fees to its customers. Zara, Boohoo, Uniqlo and Next already charge for online returns. 

A spokesperson from H&M told the BBC that the information displayed on the website was “inaccurate” and has since been amended. 

H&M has been contacted for comment. 

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