ASOS partners with Fashion Minority Report

Asos has announced its partnership with Fashion Minority Report (FMR), a business which aims to help fashion brands create inclusive workplaces and drive diversity across the industry.

Through the partnership, Asos is supporting several of FMR’s projects that aim to help “emerging talented individuals from diverse backgrounds unlock their career potential”.

This includes FMR’s mentorship programme, with Asos staff volunteering as mentors to provide insight and advice to support students’ career growth. Asos has also hired three paid placement students into its commercial team.

Daniel Peters, founder of Fashion Minority report, said: “It’s important that we look back on 2020 as the year that the world came together to stop failing marginalised voices. We must commit to moving beyond conversation and implement measurable change that reduces the lack of diversity, equity, and inclusion globally.

“Working with the Asos team has already been an incredibly rewarding experience, allowing us to collectively foster greater representation, diversity, and inclusion for emerging talent from underrepresented communities. I look forward to growing our partnership in the new year.”

Seani Armitage, corporate responsibility manager at Asos, added: “Driving diversity, equity, and inclusion across every aspect of ASOS and the wider sector is fundamental to achieving our purpose of ensuring everyone has the confidence to be whoever they want to be.

“We’re thrilled to be working with FMR as part of our goal to help close the gap between the industry and marginalised and under-represented communities as we work to diversify the fashion sector’s workforces.”