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Leon to more than double self-serve coffee kiosks

Leon to more than double self-serve coffee kiosks

On this episode of Talking Shop, we're joined by Dan Cate, CEO and Founder of SoldThrough. Dan is a heavyweight retail executive who has spent decades steering the merchandising and digital operations of America’s most iconic retail institutions, from Saks Fifth Avenue and Bloomingdale’s to Century 21 and Lord & Taylor. Today, through his platform SoldThrough, Dan helps international fashion brands cross the Atlantic and crack the notoriously brutal U.S. retail landscape. We break down his journey from the shop floor to the C-suite, the operational indicators that prove a brand is truly ready for international expansion, and how to navigate a fragmented American market without destroying your margins. We also discuss how to balance localised inventory with central efficiency, and the one non-negotiable metric that tells you a product has found genuine market fit.

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Fast-food brand Leon has announced plans to more than double the number of its self-serve coffee kiosks in the UK to over 200 before the end of January.

It is mainly planning to do this expansion in EG Group convenience stores and with a large rollout in Asda supermarkets. Four additional self-serve coffee kiosks will arrive in EG sites ahead of Christmas with over 100 launching in Asda stores early next year.

Leon currently has 65 coffee-to-go kiosks in EG’s stores on its forecourts and 33 in Asda. Alongside the rollout, Leon has also started selling grocery coffee beans and grounds in 385 Asda stores. Combining stores and restaurants, Leon now has 680 locations to buy its coffee.

In addition, LEON is also introducing a new almond praline latte in time for christmas.

EG Group completed its acquisition of Leon in May 2021 and at the end of last year unveiled an investment plan to continue opening more restaurants and creating additional jobs over the next few years.

Glenn Edwards, managing director of Leon, said: “Today’s announcement marks another milestone in our expansion programme – and shows how LEON’s coffee is fast becoming a favourite with coffee drinkers across the UK.

“We continue to invest and innovate, with the intention to make LEON more accessible to more customers. Whether in our drive-thrus, restaurants, self-serve or through our grocery offer, we continue to make it easier for everybody to eat well, live well and be kind to the planet.”

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