Reebok appoints new CEO

Sparc Group, a full-service lifestyle brand operating company, has announced the appointment of Todd Krinsky as the new CEO of Reebok. He will continue to be based at the brand’s Boston headquarters and will report to Marc Miller, CEO of Sparc Group.

Krinsky will take up the role from Matt O’Toole, who has been leading Reebok for over 15 years and will be joining Authentic Brands Group, owner of the Reebok brand, in 2023.

Having spent 30 years at Reebok, he has been a member of the brand’s senior leadership team for more than a decade. In his new role, Krinsky’s responsibilities will reportedly include leading the team in implementing the brand’s growth strategy that is said to lean into the brand’s sports heritage, collaborations and brand activations. 

Prior to his appointment, Krinsky served as the senior vice president of the Reebok Design Group (RDG), the brand’s global hub for product design, development and innovation where he led all aspects of product management, design and go-to-market.  

Krinsky said: “I am excited to step into my new role as CEO of a brand and business that I have had the honour of building and growing for over three decades. When I walked through the doors on my first day as a Reebok intern, I was immediately awestruck by the brand’s dedication to innovation and authenticity. 

“I look forward to working with the entire Reebok team to unleash the full potential of Reebok worldwide.”

Marc Miller, CEO of Sparc Group, said: “Preserving Reebok’s core values was an important focus as we enhanced the brand’s senior leadership team. Todd is a product visionary who brings tremendous credibility in the athletic industry, and we are confident that he will usher in the next wave of Reebok’s expansion. 

“We also want to thank Matt for leading the Reebok brand and team, as well as delivering the Unleashed strategy, which has created a strong foundation for future growth.”