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St James Quarter adds Cos and Neom to offering

St James Quarter adds Cos and Neom to offering

On this episode of Talking Shop, we are joined by Nikki Baird, Vice President of Strategy and Product at Aptos. Nikki has spent decades separating technology hype from real-world consumer behavior. Today, we delve into the emergence of the "dark funnel" and how LLMs like ChatGPT are disrupting traditional retail search pipelines, breaking retail media networks, and forcing retailers to their re-evaluate product landing page.

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St James Quarter, the 1.7 million sq ft retail-led lifestyle district in Edinburgh, has announced it has signed deals to lease a collective 8,084 sq ft to fashion and wellness brands Cos and Neom.

Cos has picked the lifestyle quarter as the location for its new Scotland store, which will feature an interesting new concept for its fit out. This will be its first store in Edinburgh spanning 7,483 sq ft.

Meanwhile, Neom will create a 601 sq ft haven for customers to discover each of the brands natural wellbeing ranges including their iconic Wellbeing Pods, natural candles, access to complimentary wellbeing advice and personalised consultations. The brand, which was founded by a former journalist in 2005, will be located on level 2.

St James Quarter’s latest announcement follows on from a flurry of F&B signings including itsu and The Botanist. The new signings will also join Wingstop, Thai Express, Boss, Coach, and Other Stories, Mango, Zara, REISS, Bershka, Pull & Bear, Stradivarius, Miele, Next, H&M, JD Sports, John Lewis among others.

Chris Pyne, head of Leasing at St James Quarter, said: “These new signings bring us a step closer to fully letting the galleria, and with the whole scheme now 95% let we have put ourselves in an enviable position one year since opening.

The centre has dealt remarkably well with the effects of the pandemic, with a continued positive response from our customer base translating to increased footfall levels and occupier demand from standout retail, cosmetic, leisure and F&B brands who can see the long-term appeal of the lifestyle-led destination that is St James Quarter.”

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