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Battersea Power Station adds further list of brands to portfolio

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On this episode of Talking Shop, we are joined by Sammy Allanson, Client Partner Lead for the North of England at business change and transformation specialist Sullivan & Stanley. We break down why the North is one of the UK’s most critical retail growth engines - and why conquering it requires deep local credibility rather than superficial corporate visibility exercises.

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Battersea Power Station announced that it will be adding more leisure brands, which will be opening in the iconic Grade II-listed building and on Electric Boulevard, central London’s newest pedestrianised high street, from Autumn 2022.

Amongst the line-up of new brands announced is Battersea Bookshop from specialist bookseller, Stanfords. The unique concept is said to have a curated collection of art, architecture and design books in a “modern, minimalist-designed store to honour the history and architecture of its home within the Power Station”.

In addition, a line-up of retailers are already set to open at Battersea Power Station from this Autumn, which includes Ralph Lauren, Ray-Ban, L’Occitane, The Body Shop, Aēsop, Mango, Reiss, Le Labo, Hugo Boss, and MAC Cosmetics.

The new stores will reportedly create over 2,500 new jobs.

It was announced earlier this year that high-street clothes retailer, Zara, will open its first Central London store south of the river on Electric Boulevard where shoppers will be able to “enjoy all of Zara’s product ranges under one roof” across a two-level store.

Following these latest signings, 85% of the retail and leisure space inside Battersea Power Station is now exchanged or under offer, with the first stores set to start trading as the Power Station opens its doors to the public for the first time this Autumn.

Sam Cotton, head of leasing at Battersea Power Station Development Company, said: “The consumer experience has never been more important when it comes to creating a new retail destination and we’re extremely excited to be working with some of the leading retail, hospitality and dining concepts from around the globe, as well as independent, up and coming brands to bring something new and dynamic to London.

“Our aim has always been to create a visitor destination with something for everyone and the brand mix announced so far demonstrates that we have successfully achieved this.”

Simon Murphy, CEO of Battersea Power Station Development Company, added: “The countdown to the Power Station opening its doors to the public for the first time in history is well and truly on.

“From this Autumn, local residents, Londoners and visitors from further afield will be able to see for themselves how the Grade II-listed landmark has been transformed into a retail and leisure destination like no other.”

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