Amazon Fashion launches Virtual Try-On for Shoes on iOS

Amazon Fashion has announced the launch of Virtual Try-On for Shoes, an interactive mobile experience that “uses augmented reality to help customers visualise how a pair of shoes will look on themselves from every angle and to better inform purchasing decisions, from the comfort of their home or on the go”. 

It is reported that customers using the Amazon shopping app on iOS can use Virtual Try-On for Shoes to visualise thousands of sneaker styles from brands including New Balance, Adidas, Reebok, Puma, Superga, Lacoste, Asics, and Saucony. 

Once the shoe is selected, customers can tap the ‘Virtual Try-On’ button on the product detail page and point the camera on their mobile device at their feet to see how the shoes will look on. Customers can also use the carousel to swap colours of the same without exiting the try-on feature. 

There is also the option to take a photo of the virtual try-on experience and share the image with friends on social media by clicking the ‘Share’ icon. This feature is also thought to “provide brands a new way to showcase their products and to make shopping for their styles easier and more interactive”. 

Muge Erdirik Dogan, president of Amazon Fashion, said: “Amazon Fashion’s goal is to create innovative experiences that make shopping for fashion online easier and more delightful for customers.

“We’re excited to introduce Virtual Try-On for Shoes, so customers can try on thousands of styles from brands they know and love at their convenience, wherever they are. We look forward to listening and learning from customer feedback as we continue to enhance the experience and expand to more brands and styles.”

Melissa Worth, senior vice president of North America at New Balance, added: “Innovation and elevating consumer experiences are at the core of New Balance. We’re excited to showcase our footwear selection in Amazon Fashion’s Virtual Try-On for Shoes as we continue to look for immersive ways to engage our shared customer base.”