Oxford Street launches sustainability awareness campaign

Oxford Street has announced its new sustainability awareness campaign, Beyond Now 2022, during April, the month that the nation comes together to mark Earth Day.

In its second year, Beyond Now will showcase the “ever-evolving journey that some of the UK’s brands are on to create a brighter future for our high street”.

From Friday 22 April to Sunday 24, Oxford Street will launch its Beyond Now Weekender – a series of sustainability focussed experiences, events and workshops, as well as the launch of responsible products and menus.

Actress Amy Jackson has curated her own Oxford Street Beyond Now edit featuring 70 products across fashion, wellness and homeware. She has created a spring/summer fashion capsule collection from the responsible and conscious collections of over 20 Oxford Street brands.

Luciana Magliocco, Oxford Street associate director, said: “As we enter our second year of
Beyond Now and launch our Beyond Now Promise, we encourage everyone to take small steps together in order to make great change.

“With our brands, partners, ambassadors and shoppers, we stand together with a commitment to drive positive changes in the way we shop and socialise.”