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Pandora has announced its continued US growth strategy with 37 locations acquired from Ben Bridge Jeweller.
Ben Bridge Jeweller was Pandora’s largest franchisee in North America. The acquisition increases Pandora’s owned-store footprint, largely on the US West Coast, and provides a more “cohesive” presence and direct omni-channel experience in North America.
According to the retailer it also supports Pandora’s long-term growth ambition to increase market share and double revenue in the US compared to 2019 through fuelling brand momentum, enhancing product offerings, driving strategic network expansion, and building out a “superior” omni-channel journey and fulfilment.
Pandora and Ben Bridge will continue their longstanding business relationship with Pandora jewellery available in select Ben Bridge retail locations and on benbridge.com.
Luciano Rodembusch, president, Pandora North America, said: “The US is Pandora’s largest market and key to achieving the growth ambitions of our Phoenix strategy. As a leading global jewellery brand we plan to increase market share in North America, and we continually look for opportunities for sustainable growth and to better serve our clients.
“We are thankful to continue working with Ben Bridge after many years, and we are confident this acquisition will help us achieve Pandora’s business goals.”
Lisa Bridge, president and CEO of Ben Bridge Jeweller, added: “We are proud of the strong network of stores that we built over the last dozen years and are thankful for our partnership with Pandora.
“This has been a successful chapter in our business and we are deeply proud of the team we built. We are excited for these stores to grow further within the Pandora organisation and wish them well.”
