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John Lewis opens 10 Christmas Emporiums

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On this episode of Talking Shop I am joined by Zipline CEO and co-founder Melissa Wong. We discuss how Melissa’s 10 years’ of frontline experience informed her approach to building a SaaS company, the recurring operational frustrations that most head offices still underestimate, and why she believes technology should be designed with the store associate as the primary user. We also explore current trends in store execution and how retailers can bridge the gap between corporate strategy and the shop floor.

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John Lewis has announced the opening of its festive Christmas Emporiums across 10 stores.

The Emporiums will host in-store events and festive workshops, offer personalised gifting experiences alongside presents and decoration options.

In another step for a more sustainable Christmas, the department store said it has removed all single-use plastic packaging from its 3m, 4m and 10m wrapping papers, saving over 3.36 tonnes of plastic in the process.

Christmas Emporiums can be found in Bluewater, Oxford Street, Peter Jones, Southampton, Trafford, Cribbs Causeway, Kingston, Cheadle, Milton Keynes and Newcastle stores.

Lisa Cherry, partner and head of Christmas at John Lewis and Partners, said: “We predict many will want to keep some of the traditions we started last year such as, entertaining on the doorstep and creating magical light displays for our neighbours.

“So this year we have created the Christmas Emporium bringing everything into one-stop-shop. These are designed so that customers can blitz their seasonal to-do list and pick up everything they need in one fell swoop, but also be a day out for the whole family to kick off their festive fun with tastings, games for the children and inspirational workshops.”

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