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Yoox Net-A-Porter doubles global inventory capacity

Yoox Net-A-Porter doubles global inventory capacity

On this episode of Talking Shop, we are joined by Nikki Baird, Vice President of Strategy and Product at Aptos. Nikki has spent decades separating technology hype from real-world consumer behavior. Today, we delve into the emergence of the "dark funnel" and how LLMs like ChatGPT are disrupting traditional retail search pipelines, breaking retail media networks, and forcing retailers to their re-evaluate product landing page.

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Yoox Net-A-Porter has opened a new single hub in Italy that will help to serve all of its Net-A-Porter and Mr Porter’s global customer base, doubling the stores’ existing inventory capacity.

Located in Landriano, near Milan, Yoox Net-A-Porter said the new €47m (£40m) distribution centre represents one of its “most significant investments” in Italy in 20 years, and is a “key component” of its long-term vision for the business.

The 54,000 sqm distribution centre also features 6,000 sqm exclusively dedicated to digital production.

The firm said the Landriano hub also marks a significant milestone in the development of Yoox Net-A-Porter’s proprietary omni-stock strategic logistics model.

Leveraging a fully interconnected logistics network built around central hubs and regional distribution centres, the omni-stock model is designed to give customers visibility of and access to stock from anywhere in the world.

It added the system’s intelligent stock allocation and fulfilment capabilities give “maximum flexibility” in allocating stock to optimise delivery speed and related costs, resulting in “higher customer satisfaction”.

To celebrate the inauguration of the distribution centre Yoox Net-A-Porter welcomed a delegation from the Italian Government for an exclusive tour of the facility.

CEO Geoffroy Lefebvre said: “We are delighted to have unveiled our cutting-edge distribution centre in Landriano in the presence of the Ministers and Vice Minister. This new global hub for Net-A-Porter and Mr Porter reflects our commitment to innovation and long-term growth, and to Italy in particular, the country where Yoox was founded 21 years ago.

“We are proud to continue investing in local talent and to constantly improve the shopping experience for our more than 4.5 million customers across 180 countries worldwide.”

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