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Co-op launches partnership with Deliveroo

Co-op launches partnership with Deliveroo

On this episode of Talking Shop, we are joined by Nikki Baird, Vice President of Strategy and Product at Aptos. Nikki has spent decades separating technology hype from real-world consumer behavior. Today, we delve into the emergence of the "dark funnel" and how LLMs like ChatGPT are disrupting traditional retail search pipelines, breaking retail media networks, and forcing retailers to their re-evaluate product landing page.

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Co-op has launched a new partnership with Deliveroo and fresh fruit and veg suppliers Sheringhams to help provide 20,000 meals and 3,000 pieces of fresh fruit to families by Christmas.

The partnership between the two companies builds off the support for Marcus Rashford’s campaign and commitment to end child food poverty.

The first deliveries with Co-op reportedly started during the school half-term from 11 stores in London and were delivered to the Felix Project depot in Enfield.

Sheringhams said they are committed to contributing hundreds of pieces of fresh fruit every single week, such as apples, bananas and satsumas.

Kate Rodger, food redistribution manager at Co-op, said: “Hunger fighting charities such as The Felix project are a lifeline for those needing support to feed their families and as we face up to the coronavirus crisis, we’re determined to do everything we can to continue getting food to those who are most vulnerable.

“We know that a barrier for many food redistributing community groups is being able to get to collect the food, so by partnering with Deliveroo on this initiative we are thrilled we can help overcome this.”

She added: “As a nation we must step in and provide support to the communities who most need it and we can make a huge difference when we all work together.”

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