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The Advertising Standards Authority (ASA) has told Amazon to clarify its ‘one-day’ delivery claims for Prime customers, after the regulatory body called it “misleading”.
Around 270 customers reported not receiving their items until after the next day. The ASA said customers were “likely to understand that, so long as they did not order too late or for Sunday delivery, all Prime labelled items would be available for delivery the next day with the one-day delivery option”.
It was however found that the ‘one-day’ delivery option was not available for a “significant proportion of Prime labelled items”.
An Amazon spokesman said: “Amazon Prime offers fantastic benefits to members including one-day delivery on millions of eligible items at no extra cost.
“The expected delivery date is shown before an order is placed and throughout the shopping journey and we work relentlessly to meet this date. The overwhelming majority of one-day delivery orders are delivered when promised.”
He added: “A small proportion of orders missed the delivery promise last year during a period of extreme weather that impacted all carriers across the UK, and we provided support to impacted customers at the time.”
