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On this episode of Talking Shop I am joined by Zipline CEO and co-founder Melissa Wong. We discuss how Melissa’s 10 years’ of frontline experience informed her approach to building a SaaS company, the recurring operational frustrations that most head offices still underestimate, and why she believes technology should be designed with the store associate as the primary user. We also explore current trends in store execution and how retailers can bridge the gap between corporate strategy and the shop floor.

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Asda has appointed Rob McWilliam as chief financial officer (CFO), replacing Alex Russo as he leaves the business to take on a new role at Wilko.

McWilliams initially began working with the group again in January 2018 on a consultancy basis, supporting the development of a new ‘Asda Strategy’. However, the supermarket giant said it had been looking for a new CFO with the skills to “support the work we have to do to successfully complete our combination with Sainsbury’s”.

In a statement to staff, Asda said: “With that in mind, after four years with Amazon UK, leading finance and consumables, followed by 18 months in a variety of non-executive roles, we’re pleased to announce that Rob McWilliam will be re-joining Asda as CFO.”

Departing CFO Russo originally joined Asda in 2014 after 15 years gaining experience in a variety of roles with Tesco, Kingfisher and Boots. He is taking up a role as CFO at family-owned chain Wilko.

Walmart International EVP and CFO Richard Mayfield and Asda CEO Roger Burnley, said in a joint statement: “During his four and a half years in role at Asda, Alex has played a key leadership role in steering the business in a challenging market and continued to develop the role and influence of the finance team.

“He has also helped to make the difficult choices to support the improving performance we have seen over the last two years. Alex has been discussing his desire to seek a new challenge for more than a year and we’re delighted that he has found the right business opportunity that he has been looking for.”

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