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Adam Crozier

ASOS appoints former ITV boss Adam Crozier as new chair

On this episode of Talking Shop, we are joined by Nikki Baird, Vice President of Strategy and Product at Aptos. Nikki has spent decades separating technology hype from real-world consumer behavior. Today, we delve into the emergence of the "dark funnel" and how LLMs like ChatGPT are disrupting traditional retail search pipelines, breaking retail media networks, and forcing retailers to their re-evaluate product landing page.

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Online fashion retailer ASOS has announced that it has appointed Adam Crozier as its new chair and non-executive director.

Crozier will replace Brian McBride, who steps down on 29 November 2018 following the company’s next AGM, after six years in the role. He has extensive boardroom experience, with directorships of Saatchi & Saatchi, Vue International, G4S, the Football Association, the Royal Mail and most recently ITV, where he served as CEO until June 2017.

He also joined the Whitbread board in April 2017, becoming senior independent director in September 2017 and chair in February 2018.

Crozier has no interest in any ordinary shares or options in ASOS plc.

Brian McBride said: “It has been a great honour and pleasure to have worked with ASOS over these past six years and I wish the company continued success in being the world’s number one destination for fashion-conscious twenty-somethings.”

Adam Crozier added: “The ASOS story is truly impressive and I am tremendously excited to become part of it. I’m greatly looking forward to working with the team that is building a global powerhouse in online fashion.”

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