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Online fashion retailer ASOS has announced that ASOS Instant, its same day delivery option, is now available in Birmingham.

The move follows successful launches in London, Leeds and Manchester over the past six months. ASOS Instant is available to customers with deliveries to selected Birmingham, London, Leeds and Manchester postcodes on orders placed before 12pm, Monday – Friday.

It costs £9.95 and parcels are delivered by CitySprint’s ‘On The Dot’ service, between 6-10pm on the same day. Further availability in other UK cities is expected in the coming months and years.

In the last six months, the has company introduced 90 delivery improvements around the world. Current UK delivery options include next day delivery, click-and-collect, one-hour delivery times and free returns as standard on all its orders.

Matt Rogers, delivery solutions and returns director, ASOS, said: “We’re excited to be extending the reach of ASOS Instant to Birmingham following its successful launch in other UK cities. It shows our commitment to exploring delivery options that provide convenience and choice for ASOS customers.”

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