This coverage examines the rise, fall, and revival of Paperchase, a beloved UK stationery brand. After entering administration in January 2023, Paperchase’s brand and intellectual property were acquired by Tesco, which relaunched the brand in select stores and online in late 2023. The brand’s distinctive rainbow branding has been reintroduced, with products now available in Tesco stores and through its online platform. This content offers insights into Paperchase’s market positioning, product offerings, and its integration into Tesco’s broader retail strategy, providing valuable information for retail professionals, brand managers, and business executives.