Gen Z
This coverage explores Gen Z’s influence on the UK retail sector, focusing on consumer behaviour, shopping preferences, and cultural trends shaping demand. Reporting examines how retailers adapt through product development, marketing strategies, digital engagement, and sustainability efforts. Tailored for professionals aiming to connect with younger consumers and anticipate emerging market dynamics.
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Mar- 2018 -20 MarchComment
Generation Z: The future of bricks-and-mortar?
Generation Z is often perceived as the age group ready to knock the final nail into the coffin of the High Street. Having lived throughout the largest technological boom in history, and spent a large chunk of their lives living vicariously through their phone, one could expect a complete disinterest…
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