Laura Ashley to debut Next collection

Laura Ashley has announced it will launch its spring 2021 collection with Next online and in 48 stores. The group previously launched a partnership with Next after it was rescued by the Gordon Brothers from administration.

The collection will feature Laura Ashley’s homeware, alongside an array of new designs with a selection of products available in Next stores nationwide and in London’s Westfield Shepherds Bush once lockdown restrictions are lifted.

The products will include signature prints, indoor and outdoor furniture, lighting, mirrors, soft furnishings, made-to-measure curtains, wallpapers and more.

Tobias Nanda, president, head of brands at Gordon Brothers, said: “This is an exciting step in the evolution of Laura Ashley, and we look forward to continuing to grow the brand in its new form.

“The Next partnership is the perfect way to reconnect the brand with its customers and develop new opportunities that will take Laura Ashley forward into new sectors.”

Poppy Marshall-Lawton, head of brand and partnerships at Laura Ashley, added: “We are delighted to see Laura Ashley back in stores where it belongs.

“We are confident our new collection of signature patterns and styles, alongside the stunning new designs that draw on our archival heritage, will inspire and excite Laura Ashley fans of old and introduce us to new customers as well.”